Our final Start Studio Lecture Series of 2026 will be hosted by Venture 313

Path to Product Market Fit

Hosted by Lauren Reeves & TechTown Detroit, Powered by Venture313

​How well you understand your market can make or break your growth, whether you’re pre-launch or already scaling. Great products don’t sell themselves. Founders who win know who their buyers are, how to reach them, and what makes them say yes.

​Join our Investor in Residence for a hands-on evening workshop on finding new ways to get in the door, learning what resonates with customers, and identifying what actually converts.

​What to Expect

​Arrival & Networking (15 min)

Grab a seat and meet fellow founders.

​Topic of the Evening: Better Understand Your Customers (15 min)

1. Customer discovery: what to learn before you pitch
2. Why distribution deserves as much attention as product development, and as early
3. How to recognize and build your advantages in reaching customers
4. How to tell positive feedback apart from real buying intent

​Workshop: Designing Customer Experiments (25 min)

We’ll walk through three practical ways to test the assumptions you have about your customers and learn more about your buyers:

1. Cold outreach methods
2. Message testing
3. Customer focus groups and surveys

​Share & Feedback (10 min)

Bring your ideas. Founders in the room will pressure-test each other’s plans for customer discovery experiments.

​Dinner & Open Networking (30 min)

Keep the conversation going over dinner.

​Who Should Attend

Founders at any stage who want a sharper understanding of their market and a clearer path to customers who buy.

​Space is limited, so register to save your spot.

Join us every month for our Start Studio Lecture Series and become part of a thriving tech ecosystem. Reserve your spot today!

An energizing monthly workshop designed to empower aspiring and early-stage tech founders throughout 2026. Each session brings together entrepreneurs, innovators, and ecosystem partners for a hands on learning, thoughtful discussion, and practical skill-building rooted in the realities of launching and growing a tech-based venture.